TRIPP brand kit
Reference page for vendors and partners. Size the logo by height only and never distort it — the artwork is 1158 × 260. The wordmark is the primary mark; the app icon below places the same vector, reversed to white, on the navy gradient tile.
Logo
On light backgrounds — navy wordmark.
On navy or dark backgrounds — white wordmark.
App icon
The app icon is the full TRIPP wordmark reversed to white — with the final P in aqua #3CCCDD — on a navy gradient squircle (#16305F to #02163E, brand navy #01194B at the midpoint), drawn as vector at 1024 × 1024 with a 205 corner radius. The wordmark above is the primary mark; the maskable variant scales it down so Android’s circular crop never clips it. Only the 16 × 16 and 32 × 32 favicons use the white T monogram, since the wordmark is unreadable at that size.
Colors
Brand navy (primary)
#01194B
Text, headers, icon tile. Use for small text on white.
Brand aqua (accent)
#3CCCDD
Graphic accent only — too light for body text on white.
Tokens in use
Navy #01194B and aqua #3CCCDD applied to buttons, links, cards and form fields on both a light and a dark surface. Aqua is an accent and a hover/focus signal — never body text on white.
On white
Inline text with a standard link and a accent link.
Sunset kayak tour
Verified2h · from $68 per person
On navy
Inline text with a standard link and a accent link.
Sunset kayak tour
Verified2h · from $68 per person